Development prospects of outdoor display
With the development of technology, the outdoor LED large screen has already completed regional and even national network broadcasts, and can be closely integrated with Sina Weibo, LBS natural geographic precise positioning, facial recognition and other social networks and mobile intelligent terminal applications to carry out interaction . The outdoor LED large-screen cultural media has developed in the direction of digitalization, intelligence, and information content platformization, and will also give LED display companies greater market profitability and room for reform and innovation.
With the advent of the era of personalized consumption, the shape of outdoor LED displays has also shown a trend of diversification and personalization, which can not only give people visual beauty, but also become a city "business card" and help the construction of urban landscapes , Can better achieve the purpose of helping advertisers to easily achieve wide outdoor communication. For example, the huge nine-link LED display in Spokane, Washington. This fantastic video solution combines special design with the architecture of the new building. It also considers the situation of external windows and is installed above the main entrance of the resort. Nine LED video displays, spaced in a striking manner on the exterior of the building to create the appearance of LED digital media.
From the perspective of the entire outdoor LED display industry market, LED display needs further improvement. Especially with the continuous expansion of LED display applications and the maturity of technology, the simple display function can no longer meet the increasing diversity needs of customers, such as how to realize the simultaneous display of advertising content between multiple screens, information sharing, etc. , LED screen companies need to continuously optimize technology to meet users' all-round demand for outdoor LED display products.
2020 will be a year of continued rapid development of outdoor LED display screens, occupying almost half of the outdoor LED display market in the LED display industry, and will continue to greet fierce competition from major manufacturers, in addition to quality requirements, display area, In addition to the need for continuous optimization of personalized customization and environmental protection, the demand for after-sales services oriented to high standards will also increase. These will be the key factors to widen the competition gap and gain market share. Whoever can take the lead, who will be invincible in the future market competition, leading a new round of market demand.